| Tampa Vehicle Wraps, (813) 333-1228 |
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WRAP FACTS
Here are some of the factual aspects that make vehicle advertising such an attractive option for your marketing strategy.
Different Advertising Medium Statistics
| Prime time TV spot | $20.54 |
| Newspaper (1/4 page BW) | $11.66 |
| Prime time network TV | $11.31 |
| Radio (: 60 morning drive slot) | $ 5.92 |
| Rotary bulletins (billboards) | $ 1.78 |
| Vehicle Ads (VEHICLE WRAPS) | $0.70 |
| *Cost per Thousand (CPM) Source: Trucking Association & Outdoor Advertising Association of America | |
Cost-benefit
One of the many benefits that makes vehicle advertising so attractive is the actual cost involved to produce a wrap. With partial wraps and complete wraps, TopWraps has something for every business’ budget. Vehicle advertising is by far the most cost effective way of exterior advertising.
Impressions
According to the Transportation Advertising Council, vehicle advertising generates between 30,000 – 70,000 daily vehicular impressions.
Paint protection
Vehicle wraps protect paintwork against sun damage, minor abrasions and small stone chips. The vinyl can also be removed after the promotion, or vehicle turnover, leaving the original paintwork in the same condition it was before it was covered.
Impact
Unlike traditional forms of outdoor advertising, vehicle advertising goes to where the people are. LocalWraps vehicle wraps demand attention and gets the message to the highest visibility areas and most densely trafficked areas of cities, towns, parkades, shopping malls, restaurants, highways and byways.
A recent poll shows that:
90% of travelers notice graphics on wrapped vehicles
75% of consumers form impressions about a company based on the fleet graphics
30% of consumers base buying decisions on impressions they receive from company vehicles.
The numbers equate that we are a very visual society, driven by effective advertising and marketing. Vehicle advertising caters to all levels of business and projects the message like no other form of advertising can.